The most difficult challenge my small farm faces each day is finding customers willing to buy our produce. While there are many challenges facing farmers, additional weekly revenue would be very beneficial.
While the food movement has done a wonderful job and made incredible progress over the past 10 years, I notice that small farms are not uniformly benefiting from the advances. In fact, some of the advances are actually hurting small farms. I suggest that an effort is made to strengthen the small farm community by increasing the demand for small farm food.
I suggest that a campaign is started to invite Americans to spend $5.00 each week buying food directly from a small farm in their community. $5.00 each week would not put a dent in most American food budgets. But the $5.00 increase to small farms from community families would ensure that existing local farmers sell their supply of food.
$5.00 each week could be just a bag of Arugula or a bundle of Beets. It would represent new and returning customers. These customers would increase demand for local food and would immediately help the food movement explode. This campaign would create a need for new farms. And it would go a long way to increasing the revenue of existing small farms that is needed in each community.
Who is ready to make a $5 pledge and spread a simple idea that would strengthen small American farms?