The idea to invite our friends, family and neighbors to spend $5.00 of their weekly budget at a small farm has been met with wonderful enthusiasm. Thousands of people around the internet were happy to share the message and pledged to do their part to support small farms.
Many are already supporting small farms weekly and directing $5.00 weekly is an easy pledge. Some enthusiastic comments even proclaimed that spending $5.00 weekly is not enough. Those that currently support buying directly from a small farm are highly appreciated by our countries small farms. The more challenging task will be convincing our friends, families and neighbors to become a doer in this small farm campaign. How do we accomplish this goal?
I believe the most simple and powerful way to increase demand for small farm production is to saturate “small farm” into our sound bite lexicon. When we talk about quality food, please include “small farm” in our conversation. When we share a picture, please include “small farm” in the text. When we write an article, hopefully it’s talks about a specific small farm in our community. This will brand the term “small farm” into the food movement vernacular and increase demand for small farm production.
A small increase in weekly revenue can become significant. If 1000 new buyers come to a farmers market to spend $5 each week, then that $5000 additional weekly revenue will benefit many small farms. Remember, we are only asking for $5.00 in new revenue per household per week.
14 years ago the market for Organic was insignificant but now it’s somewhere over $30 billion yearly. If we can convince our friends, families and neighbors to support a local farm directly, than we can start measuring the revenue for Small Farms that could reach $30 billion quickly. This new revenue would make existing farms profitable and there would be an explosion of new farms.
This can be accomplished with a simple decision made by individuals and families. Who is willing to to be apart of the $5 pledge?
P.S. Please consider joining our Facebook page; I Support Small Farms. The mission of this page is to help strengthen the message to support a small farm.